Let’s face it, politics is all about advertising: yourself, your candidate, your party and your ideas. people buy the product with a vote, campaign contributions and participation. so what can Deval, Barack, Barney and John learn from Don, Peggy, Pete, Joan and the Rodge? Turns out, quite a bit.
“If you don’t like what’s being said, change the conversation”
Re-frame the issue. This reminds me of getting people in kansas to use alternative energy. The reason the republicans are so succesful is how they fram the issue, and which values the make it synonymous with. If you change it to an issue about (in this case) thrift and patriotism, instead of small government and god, you’ve at least got a fighting chance. Way too often, the democrats are willing to argue their side in the republican conversation, rather than starting a new one within a favorable frame work.
Tap into emotions and you’ll win
facts are hard to escape, but they’re also easy to forget. people will stick with an emotional narrative more closely than a logical one. nostaliga, especially, is popular for don draper. Clinton is great for this, and Barack is learning how as well. I remember at the 2008 DNC, that great feeling when bill came out. “Oh! I forgot what a great speaker he is,” my grandmother nearly cooed, while we all reminiesced about his good fiscal policy and attempts at peace in the Middle East. Barack, on the other hand, is doing his best to conjure up that great feeling of hope, change and inclusion from 2008, while shooing away the feelings of betrayal and dissapointment. As Don teaches us: “nostalgia literally means ‘the pain of an old wound.’ It’s a twinge in your heart, far more powerful than memory alone.”
If it’s not working, change the name.
No one will feed their dog horsemeat. People don’t eat rat, it’s grass-cutter. And to bring it back to season 1 episode three again, “It’s not called the wheel. It’s called the carousel.” Global Warming became climate change. The war on terror? We don’t even use those words anymore. And people are (finally) starting to call Park 51 a cultural center (akin to a YMCA) instead of a mosque, which it is not. We need to pick good names, get them out early and often, and remain unified in terminology. That is, until the terms don’t work. Then we pick better ones.